The introduction of the Tolle brand name and visual identity, which laid the long-term foundation for our marketing activities, dates back to 2001-2002.
As a result of the campaign associated with the new corporate identity and the launch of the brand, the following messages were communicated to consumers:
Our company was a pioneer in introducing standardized sliced cheeses to the market, and their success has remained unbroken for many years. Based on a similar concept, our standardized cheese portions were subsequently launched, followed by an expansion of our now traditional range of semi-hard cheeses with smoked-flavour Trappist cheese in a variety of packaging formats.
Another innovation was the introduction of ESL (extended shelf life) milk and cocoa products, which offer a longer shelf life and whose market introduction is also associated with our company.
For our health-conscious customers, we recommend our Light product range with reduced fat content, whose success contributes significantly to the growth of our sales.
For consumers with food intolerances, we have developed our lactose-free product portfolio.
With our long-life UHT products, which can be stored without refrigeration, our aim is to reach new consumer groups and further expand our customer base.
In response to our customers’ expectations, we have created our practical Mini Trappist cheeses in convenient small-size packaging.
And we always have new ideas… We will soon have another surprise for our customers!
Tolle – making the world taste better!
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